Expanded an initial small partnership into a fully developed 3-month long residency with The Standard Miami Beach, transforming it into one of Sabah’s most important brand properties. Renegotiated and secured a multi-year partnership with The Standard, growing residency revenue from $20K to $100K consecutively from 2021-2024
Strategic Growth:
Coordinated and executed a long-term residency model that combined retail, hospitality, and cultural programming to engage Miami’s community and international visitors.
Programming & Community: Curated 15+ events including live music, chef activations, and cultural markets such as El Bazaar, an annual maker fair showcasing local artisans, food, and music.
Partnerships & Collaborations: Hosted brands such as Tombolo and Tintorería Romero at the shop, and collaborated with local businesses and Latin American cultural leaders including Tigre Miami, Caracas Bakery, and Colombian Chef Sebastián Vargas, among others.
Sponsorships: Secured $15K+ in sponsorships from partners such as Lalo Tequila, Topo Chico & Highbeam Bank, integrating them into events and hospitality activations.
Community Storytelling: Produced and distributed three editions of the “Where to Next? Miami Guide”, curating Miami’s best cultural spots and reinforcing Sabah’s identity as a cultural hub.