Strategic Partnerships
Sabah x Nor Black Nor White
Led a month-long residency with Mumbai-based design studio Nor Black Nor White at Sabah House New York, transforming our flagship into a vibrant, cross-cultural space celebrating craftsmanship, fashion, and community. The residency launched with a sold-out opening night featuring renowned Colombian artist Lido Pimienta, setting the tone for a series of gatherings that blended art, music, and design.
As part of the continued partnership, I later produced a 10-day pop-up in Los Angeles at Nor Black Nor White’s concept store, extending the collaboration to the West Coast. Together, these activations deepened Sabah’s relationships within the global creative community, reinforced the brand’s identity as a cultural connector, and drove meaningful engagement across audiences in New York and Los Angeles.
Sabah x Imogene & Willie (Nashville + Austin)
Led Sabah’s partnership with heritage denim brand Imogene + Willie in Nashville for a month long residency in Nashville generating $100K+ in revenue and establishing a key regional foothold for the brand in the region.
As part of the continued partnership, I also supported production for two one-day outdoor festival-style events with Imogene + Willie two years consecutively in Austin, TX during SXSW. These included full-day lineups of live music, brand partners, and vendor markets. My role included run-of-show support, vendor communication, and on-site logistics in an outdoor environment.
Sabah x Crescente Patricio (Dallas)
Developed and led a cross-brand collaboration between Sabah and designer Crescente Patricio, blending craftsmanship, design, and community storytelling. What began as a creative exchange evolved into a partnership that celebrated shared values of artistry, cultural roots, and modern expression.