Retail Direction

Oversaw operations across six stores and managed a team of six store managers and 25+ shopkeepers. My role focused on aligning retail operations, team leadership, and brand experience across locations & events. During this time, I led and supported new store openings, coordinated seasonal archive sales, and developed store-specific “Where To Next” city guides to extend the brand experience beyond the shops.

Store Openings

Little Sabah Austin

Sabah House New York

Sabah House San Francisco

Archive Sales

“Where to next ?” City Guides

Developed and produced three editions of the “Where to Next?” city guides, a Sabah editorial series highlighting local culture, design, and community through curated storytelling. Conceptualized the framework, editorial voice, and visual identity of the project to align with Sabah’s mission of connecting travel, craftsmanship, and culture. 

Oversaw research, writing, photography, and production for editions in Miami, Austin, and New York, collaborating with local creatives and partners to authentically represent each city’s spirit. Distributed digitally and in print, the guides became a key storytelling tool for Sabah, driving engagement, enhancing brand perception, and reinforcing its identity as a cultural hub rooted in exploration and community.