10 years of sabah

Led the production and sponsorship acquisition of the “10 Years of Sabah” campaign, the brand’s largest celebration to date, hosted at the New York flagship and simultaneously across all U.S. stores (6) and London. 

The celebration integrated live music by renowned Haitian artist Paul Baeubrun, chef collaborations, brand activations, and immersive experiences. To finance and elevate the event, I negotiated and secured sponsorships with Topo Chico and Lalo Tequila, generating a total of $12,000.

Key Accomplishments

Sponsorships:
- Secured and managed two major sponsorships with Topo Chico and Lalo Tequila.
- Integrated partners through bar activations, signage, mixology experiences, and digital exposure.

Event Production:
- Coordinated 3 live music acts, DJs, and outdoor street performances on Crosby St.
- Curated Latin American food activations with Ensenada, Taquería Ramírez, and Chef Eduardo Cuenca (live paella).
- Designed and executed a “red carpet” style photo booth and a commemorative merch booth

Community & Reach:
- Over 600 attendees in NYC and 3,000 across all stores.
- Simultaneous live storytelling across 6 cities on Instagram (10k average views per story).
- Generated 120,000+ digital impressions plus post-event coverage on web and social

Branding & Content:
- Featured in the third edition of the “Where to Next? 10 Years of Sabah” NYC guide, distributed across the city and in-store throughout the year, with a special anniversary design and collectible posters.

Special Product Development: Supported design and coordination of the “10 years of Sabah” merch.

relevant links: 1, 2, 3, 4