“where to next ?” guides to

Developed and produced three editions of the “Where to Next?” city guides, a Sabah editorial series highlighting local culture, design, and community through curated storytelling. Conceptualized the framework, editorial voice, and visual identity of the project to align with Sabah’s mission of connecting travel, craftsmanship, and culture. 

Oversaw research, writing, photography, and production for editions in Miami, Austin, and New York, collaborating with local creatives and partners to authentically represent each city’s spirit. Distributed digitally and in print, the guides became a key storytelling tool for Sabah, driving engagement, enhancing brand perception, and reinforcing its identity as a cultural hub rooted in exploration and community.